Background
Summit Valet Co. has parked cars for Dallas's busiest hotels and event venues for over a decade. The service was always white-glove — but the brand wasn't. A dated logo and a booking process that still ran on phone calls were holding back a company whose whole promise is effortlessness.
Objective
Summit wanted a brand that finally matched the caliber of their service: refined, quiet, and instantly trustworthy at a hotel entrance. The rebrand needed a mark that worked on everything from a valet ticket to a podium wrap, plus a website where event managers could book coverage in minutes.
Challenges
Phone-Only Booking
A Brand Below the Service
Standing Out Quietly
Design Tools Used
Original
Concept Sketches
Logo Design: We explored dozens of directions in pencil first — monograms, mountain marks, and ticket-inspired shapes — before the peak-over-wordmark concept won out.
What inspired this decision
The final mark pairs a quiet serif wordmark with a single mountain peak — steady, upscale, and legible from a moving car.
Old vs New Landing Page Design
The old site buried the phone number below the fold. The new one leads with instant booking.
Summit Valet Uniform
Summit Valet On Location
Summit Valet Brand Suite
Summit Valet Website